Services
eMax by Resource Technology offers services designed to drive business to your hotel through the Internet. We are your Outsourced e-Commerce Partner for Hotel Internet Marketing. Our scope of services include the following with details ensuing:
- Brand.com Management & Feature Utilization
- Private Website Design, Development and Optimization
- Internet Positioning, Consulting and Research
- Pay-per-Click Management
- Link Reciprocity Advisement
- Digital Photography Services
- Hotel Marketing, Training and Consulting
Brand.com Management & Feature Utilization
eMax believes that if you are a franchised hotel you should fully utilize all the tools and resources available on your brand.com site. As your partner in e-Commerce, we’ll work with you to ensure your brand.com site is fully optimized within the brand platform. To see the eMax points of difference in action, we invite you to visit The Hampton Inn & Suites Albany Downtown's brand website and note the following features:
- Introduction paragraph is optimized for search engines
- Hotel tour has both 360 tours and 40+ digital images with descriptions
- Highlights have been customized for the property
- Links for ‘While You’re in Town’ Promote the hotel and Albany NY
- Accommodations page offers links for each room type with images and descriptions
- Dining page features Yono’s (the on-site restaurant)
- Local Guide page is indicative of the Albany area
Let our team work with yours to enhance and maximize your brand.com pages to help drive brand equity.
Private Website Design, Development and Optimization
A staple of driving incremental revenue to your hotel is a private website. At eMax, we understand brand strategies and minimize the overlap of content. This helps us mine the Internet and market your property at a grass roots level where the brand sites aren’t usually as effective. Our sites are updated and optimized each month while following all franchise guidelines for best practices to drive reservations from the Internet to your hotel. A sampling of sites that eMax manages are below:
Internet Positioning, Consulting and Research
eMax will work with your sales team to understand the shoulder days and pockets of demand where you are looking to increase your occupancy. For corporate hotels with strong weekday business, we’ll mine the Internet for weekend demand and focus our marketing on that business. eMax doesn’t believe in replicating the marketing position that your brand targets, but rather we find secondary demand niches. No matter what market your hotel serves, our mission is to drive incremental business to your hotel when you need it the most.
Pay-per-Click Management
eMax’s approach to pay-per-click is to augment brand strategies. We’ll never recommend a strategy that overlaps the brand, thus potentially driving up the cost of your own name. Instead, we mine the Internet for ‘grass roots’ demand drivers and key words. For independent hotels, we’ll develop a comprehensive campaign that doesn’t have you competing for expensive search terms. We augment pay-per-click with other marketing techniques to jump-start the effectiveness of new websites.
Link Reciprocity Advisement
eMax understands that the power of mining the Internet resides in search engine popularity. One of the most tested methods of increasing organic (free) searches to drive traffic to your site is getting other sites to link to yours. We’ll work with you to identify referring sites that will not only help drive traffic to your site but also increase it’s positioning in search engines through popularity.
Digital Photography Services
Once a potential guest finds your website it is important to have your hotel represented professionally. Having updated digital photographic images of your property is important to the booking process. eMax can work with your hotel to update your imagery with either one of our own professionals or from our nation-wide network of hospitality photographers. Visit the website for the Hampton Inn Las Colinas in Irving Texas to view one of our own photo shoots.
Hotel Marketing, Training and Consulting
eMax specializes in Hotel Internet Marketing and offers seminars and presentations to groups of hoteliers at events such as annual conferences. In addition to e-Commerce and Internet consulting, eMax has the expertise to assist in other areas of hotel marketing including STAR Report training and consultation for Marketing Plans.
We appreciate your interest in eMax and thank you for spending time on our website. Contact Us today to learn how we can be your e-Commerce partner for Hotel Internet Marketing.
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